LinkBuddies

Review: LinkBuddies is a complete link exchange package designed for sites desiring to start a free banner exchange program. They provide a host of FREE benefits that guarantee, you generate more traffic for your site. They offer a high 4:3 ratio (for every 4 ads you display, you receive 3 for your ad on other sites). All those who join receive 500 free impressions just for joining. 

LinkBuddies allows you to control the sites on which your banner should be displayed, and ads you DON'T want displayed on your website. They even allow you to easily design banners if you do not already have one. Additional services that are provided on their homepage include, Promotional tools for increasing site exposure, and Webmaster's tools for better site management and functionality. 

Best of all, as a LinkBuddies member, you can receive a referral credit of 10% for each new member you refer.

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SmartClicks

Review: SmartClicks is one of the largest banner exchange programs with well over 100,000 member web sites. They are part of the SmartAge group which offers a wide variety of webmaster services, ranging from tools for building your web site to e-commerce solutions. Their banner exchange uses what they call Smart Targeting technology to display their member's banner ads on the sites that are providing the best click-through ratios. This goes beyond most banner exchanges which at most allow you to target what categories of sites you want your banners to be placed on. According to SmartClicks, this will technology will help to maximize the results you see from their exchange. They offer a standard 2 to 1 ratio for the number of banners you need to display versus how many of yours they show. They also provide excellent real-time statistics that not only show how many click-throughs you have received, but also how well the Smart Targeting is working for your site. Best of all, SmartClicks is a top-class organization that fully supports its members.

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